“The Greatest Driver of Value in the Digital Age”
THE CURIOUS ADVANTAGE
Available World-Wide
AVAILABLE NOW
THE CURIOUS ADVANTAGE
The Curious Advantage is an exploration of the idea of curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of all things curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.


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CONTACT
For PR Enquiries, Speaking Engagements, interviews with Paul, Simon and Garrick or for any other media or press request, email
pr@curiousadvantage.com
BUILDING A CULTURE OF CURIOSITY
SAILING THE 7C’s
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’.
This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential.
Interact with the model to explore

7. Confidence
Confidence grows with Curiosity. The two grow with each other. If we approach something new with a curious mindset, being open to trying, failing and improving – we build our confidence.
6. Criticality
Asking questions is deeply connected to being Curious. It is the questions that prompt us to discover and find solutions. The type of questions we apply are important if we want to know if there is a different or better way. We also need to be aware of our own biases.
5. Construction
Curiosity is not just wondering. It is putting your wonder into action. This means making or constructing something to learn about it. Whether it’s making new connections, building something physical, writing a document, a piece of music, building a business or just figuring out how something works.
4. Creativity
Our exploration into new worlds may require us to think differently, connect something in a new way and make a leap of faith. Sometimes, it’s the spark that starts a new cycle of Curiosity.
3. Curation
We need to make choices and intentionally curate our Curiosity to synthesize and focus our thinking, our ideas and the information we are gathering.
2. Community
Curiosity is powered by our community. Societies or organisations with Curiosity as a specific part of culture are more productive and people are more engaged in learning and in their work.
1. Context
The broader the context you expose yourself to, the more likely you will find new ideas that stimulate you to explore further.
MEDIA

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NEWS

“52 Weeks of Worship – Lessons in Belief, Learning and Leadership” with Pamay Bassay | The Curious Advantage Podcast
Diane Hamilton on what keeps us from being curious

Now Available in Audiobook

DON'T MISS
NEW! LEAD, CARE, WIN – BECOMING A LEADER WHO MATTERS, WITH DAN PONTEFRACT, AWARD WINNING LEADERSHIP STRATEGIST AND BEST-SELLING AUTHOR
In the new Curious Advantage Episode, Paul, Simon and Garrick are joined by Dan Pontefract, award-winning leadership strategist, thinker, academic, keynote speaker and best-selling author.
“Lead, Care, Win” – How do you become a leader who matters? Why is curiosity important for leaders? What is the advantage of organisations with Curiosity genes? Proactive learning, failure, hope, breakthrough, and success. Leadership, behaviours and learning in the digital world and much more!
Are you curious? Subscribe today!
Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
52 WEEKS OF WORSHIP – LESSONS IN BELIEF, LEARNING AND LEADERSHIP, WITH PAMAY BASSEY, CHIEF LEARNING OFFICER FOR THE KRAFT HEINZ COMPANY
In this fascinating Episode, Simon Brown, Paul Ashcroft and Garrick Jones are joined by Pamay Bassey, entrepreneur, executive, world traveller, educator, writer, comedian, philosopher and Chief Learning Officer for the Kraft Heinz Company!
How can leaders create a culture of continuous learning and drive the company’s global learning and development strategy and initiatives? What is ‘Learn like an Owner’? What are sacred spaces in our contemporary world? How does the sacred link to curiosity?
Are you curious? Subscribe today!
Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
CURIOUS ADVANTAGE PODCAST: ELECTIONS, DEMOCRACY AND CONTEXT – CURIOSITY AT THE EDGES, WITH PHILIPPA NEAVE, SENIOR ADVISOR ON THE UN’S LEXICON OF TERMINOLOGY
Philippa Neave, senior advisor on the UN’s Lexicon of Electoral Terminology, Activist, Connector, Consultant and expert in Journalism, and Public Outreach, joins Simon Brown and Garrick Jones in their latest Curious Advantage Podcast. Discover fascinating stories from around the world, working with young people in difficult environments where curiosity is at the edges! How important is context and how does it inform the tools used to form a campaign, what are the visual languages and skills required? How do you bridge the gap and the challenges that young people face to build trust? How does serious game come into play?
Are you curious? Subscribe today!
Join the conversation, connect with the authors and keep exploring curiously! #CuriousAdvantage.
SHARE YOUR CURIOSITY
#CURIOUSADVANTAGE

WHAT’S INSIDE
WHY IS CURIOSITY THE GREATEST DRIVER OF VALUE IN THE DIGITAL AGE?
- Understand how being Curious creates an advantage in our everyday lives – both online and offline.
- Promote a culture of Curiosity within a global networked team, company and organisations.
- Create and manage global, geographically diverse teams to discover new solutions, products or services.
- Understand Curiosity as a Strategic Imperative and a Value Driver.
- Share stories, examples and cases that prick our curiosity and stimulate others
“Curiosity is critical for success in our increasingly complex world.”
ABOUT THE AUTHORS
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The Curious Advantage Podcast Series interviews many exciting people working in diverse disciplines linked to Curiosity. Connect with a network of interested individuals, as well as the Authors.
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THE CURIOUS ADVANTAGE
Available World-Wide
© 2023 Paul Ashcroft, Simon Brown, Garrick Jones
To speak to Simon, Paul and Garrick, for PR Enquiries, Speaking Engagements or any other request, contact us here.