The Curious Advantage is an exploration of the idea of curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of all things curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
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At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’.
This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential.
Interact with the model to explore
Confidence grows with Curiosity. The two grow with each other. If we approach something new with a curious mindset, being open to trying, failing and improving – we build our confidence.
Asking questions is deeply connected to being Curious. It is the questions that prompt us to discover and find solutions. The type of questions we apply are important if we want to know if there is a different or better way. We also need to be aware of our own biases.
Curiosity is not just wondering. It is putting your wonder into action. This means making or constructing something to learn about it. Whether it’s making new connections, building something physical, writing a document, a piece of music, building a business or just figuring out how something works.
Our exploration into new worlds may require us to think differently, connect something in a new way and make a leap of faith. Sometimes, it’s the spark that starts a new cycle of Curiosity.
We need to make choices and intentionally curate our Curiosity to synthesize and focus our thinking, our ideas and the information we are gathering.
Curiosity is powered by our community. Societies or organisations with Curiosity as a specific part of culture are more productive and people are more engaged in learning and in their work.
The broader the context you expose yourself to, the more likely you will find new ideas that stimulate you to explore further.
In the new Curious Advantage Episode, Paul, Simon and Garrick are joined by Dan Pontefract, award-winning leadership strategist, thinker, academic, keynote speaker and best-selling author.
“Lead, Care, Win” – How do you become a leader who matters? Why is curiosity important for leaders? What is the advantage of organisations with Curiosity genes? Proactive learning, failure, hope, breakthrough, and success. Leadership, behaviours and learning in the digital world and much more!
Are you curious? Subscribe today!
Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
In this fascinating Episode, Simon Brown, Paul Ashcroft and Garrick Jones are joined by Pamay Bassey, entrepreneur, executive, world traveller, educator, writer, comedian, philosopher and Chief Learning Officer for the Kraft Heinz Company!
How can leaders create a culture of continuous learning and drive the company’s global learning and development strategy and initiatives? What is ‘Learn like an Owner’? What are sacred spaces in our contemporary world? How does the sacred link to curiosity?
Are you curious? Subscribe today!
Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
Philippa Neave, senior advisor on the UN’s Lexicon of Electoral Terminology, Activist, Connector, Consultant and expert in Journalism, and Public Outreach, joins Simon Brown and Garrick Jones in their latest Curious Advantage Podcast. Discover fascinating stories from around the world, working with young people in difficult environments where curiosity is at the edges! How important is context and how does it inform the tools used to form a campaign, what are the visual languages and skills required? How do you bridge the gap and the challenges that young people face to build trust? How does serious game come into play?
Are you curious? Subscribe today!
Join the conversation, connect with the authors and keep exploring curiously! #CuriousAdvantage.
“Curiosity is critical for success in our increasingly complex world.”
Co-Founder and Partner at Ludic Group, Author of the Book ‘ALIVE: Digital Humans and Their Organizations’, Keynote Speaker and Facilitator. With a background in mathematics and strategic consulting, Paul is an expert in applying principles of Innovation, Design Thinking and Digital tools to accelerate large scale, sustainable change.
During his 20-year career, Paul has been working with the world’s leading organizations to design strategy, align leaders and implement, engage and motivate people. As an investor, Paul is successfully establishing and growing innovative and technology-based businesses that deliver global solutions. Paul has worked with many of the Fortune 500 and works extensively with SMEs. The ground-breaking programmes he designs and delivers, enable organisations to transform and make a successful shift to digital using platforms, powerful tools and methods.
Ludic is revolutionising global Consulting by delivering services digitally and redefining how transformation is successfully delivered in the hyper-networked reality of today’s organisations.
Paul is also a family man, black-belt in karate and published author.
Simon is Chief Learning Officer at Novartis, a focused medicines company, and one of the leading companies in the world. He is a commercially-minded learning leader with experience across a range of the World’s top organisations. In 2000, Simon co-founded Brightwave, one of the UK’s leading e-Learning companies, which was eventually acquired by Capita Plc. Simon spent 7 years working for Accenture, advising companies including BT, BP, Microsoft, Canon, Barclays and HSBC. In 2010, Simon moved to Lloyds Banking Group where he led the award-winning Bank-wide learning transformation.
In 2013 Simon moved to Novartis global HQ in Switzerland, where he led various global learning teams. These including being responsible for enhancing effectiveness of learning for the global pharma SalesForce, creating the cross-divisional ‘Global Development University’, running the Novartis-wide Learning Centre of Expertise and Corporate Universities, and also defining the strategy for how Novartis would develop Digital Capability across the company.
After leading the development of a new award-winning learning strategy, he became Novartis‘s first-ever Chief Learning Officer in February 2019. Since then Novartis has gained several global awards for learning including the award for ‘Learning Strategy Innovation’. Simon shares his experiences speaking at conferences around the world and with an active digital presence on the Linkedin platform.
Simon lives in Switzerland with his wife Rachel, son Oliver, daughter Lucinda, their cat Paddy and a coop of chickens. He can be found most weekends struggling up a Swiss mountain road on his bike.
Co-Founder and Partner at Ludic Group, Author of the Book ‘ALIVE: Digital Humans and Their Organizations’, Keynote Speaker and Facilitator. Garrick Jones is an entrepreneur, academic and musician based in London. Co-Founder and Partner of The Ludic Group (founded in 2004), a pioneering consultancy, transforming the way people live, work and learn across time and distance. He is a renowned expert in Digital Transformation, Digital Learning and Engagement.
Garrick is a fellow of the Warburg Institute – the home of Curiosity. He also is a Fellow at the London School of Economics and Political Science (LSE) where he introduced Capstone programmes and designed the ground-breaking Open Innovation Programme. His research is focused on Creative Economies and large-scale support systems for commerce, culture, education and community development, in which innovation is critical. He is particularly focused on the value of the Design Process, visualization methods and tools for enabling decision-making and constructive problem solving. Garrick has been instrumental in the development of purpose-built collaborative learning environments (CLEs). He advises on numerous projects for corporations and governments focusing on state-of-the-art Think Tanks.
He works with Fortune 100 clients, governments, and the UN and UNDP. Garrick is interested in how very large systems are able to transform themselves. Wearing his musical hat, Garrick composes for films, contemporary artists and performance. Ask him to play the piano for you if you get the opportunity!
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© 2023 Paul Ashcroft, Simon Brown, Garrick Jones
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