Books · Podcast · Keynotes · Learning
The Curious Advantage is the platform behind the bestselling books, the podcast and the programs that help leaders and organizations build the most human capability there is. Machines can answer almost anything. Curiosity is the skill that stays human.
The platform
Everything we make comes from the same research and the same framework — whether you read it, listen to it, book it for your stage, or run it across your organization.
The Curious Advantage by Paul Ashcroft, Simon Brown and Garrick Jones is an exploration of the idea of curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of all things curious — historical, contemporary, neuro-scientific, anthropological, behavioral, semantic and business-focused.
Home of the 7Cs of Curiosity, the model now used inside global organizations to diagnose and build curiosity at scale. Available in print, digital and audiobook.
“Curiosity is critical for success in our increasingly complex world.” Vas Narasimhan, CEO, NovartisMore about the book
Why questions matter more than answers in the age of AI
For most of history, knowing things was the hard part. Now an answer arrives in four seconds — fluent, confident and usually good enough — and the scarce thing has quietly become the question nobody thought to ask.
Six years after The Curious Advantage set out the 7Cs, the authors have found that curiosity is no longer just an advantage. Drawing on conversations with more than a hundred experts — from heads of state and Harvard psychologists to chief executives of some of the world’s most complex organizations, along with neuroscientists, special forces officers, artists, scientists and educators — the new book shows how harnessing your own curiosity helps you navigate what comes next. With a foreword by José Manuel Barroso.
Answers have never been cheaper. Curiosity has never been worth more.
What is changing, and why it makes curiosity necessary rather than useful.
One chapter per C, each with questions worth asking and something to try.
What it takes to build the conditions, in an organization and in a society.
The framework
One model runs through the books, the diagnostic, the keynotes and every program we deliver — so an idea people meet on stage is the same one they can measure, practice and build on afterward.
Context
Community
Curation
Creativity
Construction
Criticality
ConfidenceThe podcast
Every two weeks, Paul, Simon and Garrick sit down with a guest who has built a life around curiosity. Heads of state and Harvard psychologists, chief executives and neuroscientists, philosophers and product strategists, special forces officers, artists, educators and scientists — 100+ episodes in, with the largest share of our listeners in the United States.
Latest episodes
Amy Edmondson · Vas Narasimhan · Sal Khan · Josh Bersin · Jacqui Brassey · Robert Kegan · Rita McGrath · José Manuel Barroso · Jennifer Garvey Berger · Alexia Cambon — and many more
The authors
Paul, Simon and Garrick have been writing, hosting and speaking about curiosity together for years — across boardrooms, classrooms and more than a hundred podcast conversations.
Curious experiences
The authors speak at conferences, leadership offsites and internal summits — for chief learning officers, technology leaders, founders and executive teams navigating what AI does to how their people work.
A 60–90 minute talk that reframes curiosity as a business capability, not a personality trait — built around your industry and the change you are in.
Half-day and full-day sessions, designed around the outcome you have in mind and tailored to your organization, that take a team through the 7Cs and out the other side with a plan they own.
Designed events and think-tank formats — including the Curiosity Forum — contextualized in the flow of your work.
Curious solutions
From a single diagnostic to a full curriculum — the same framework, sized to whatever you are trying to shift.
Three courses — The Curious Leader, Curious Talent and Curious Technology — for leaders, teams and whole organizations.
Explore
Measure how curious your organization actually is against the 7Cs. Built with Hult EF Corporate Solutions.
Explore
A mobile-first, light-touch game adaptation of the content and challenges from the book.
Explore
We design the curiosity into programs you are already running, rather than adding another one.
ExploreCurious insights
Explore the latest insights, research and discussions on the subject of curiosity.
A think tank exploring the frontiers of knowledge relating to curiosity. Three editions so far: disruption, generative AI and sustainability.
Enter the forumThe official journal of The Curious Advantage think tank — longer-form research, essays and provocations.
Read the journalPaul, Simon and Garrick interview experts in their field in these excerpts from The Curious Advantage.
Watch and readTell us what you are trying to shift — a conference stage, a leadership team, or a whole workforce — and we will tell you what we would do.
