Available now
The Curious Advantage
The greatest driver of value in the digital age — and the model that turns it into something you can actually practice.
What’s inside
Why is curiosity the greatest driver of value in the digital age?
- Understand how being Curious creates an advantage in our everyday lives – both online and offline.
- Promote a culture of Curiosity within a global networked team, company and organizations.
- Create and manage global, geographically diverse teams to discover new solutions, products or services.
- Understand Curiosity as a Strategic Imperative and a Value Driver.
- Share stories, examples and cases that prick our curiosity and stimulate others.
“Curiosity is critical for success in our increasingly complex world.” Vas Narasimhan, CEO, Novartis
The model
Sailing the 7Cs of Curiosity
At the heart of the book is a practical framework for how to be successfully curious — and how to use curiosity as a power skill to unlock your own potential. It runs through the diagnostic, the keynotes and every program we deliver.
1Context
The broader the context you expose yourself to, the more likely you are to find new ideas that stimulate you to explore further.
2Community
Curiosity is powered by our community. Organizations with curiosity built into the culture are more productive, and their people are more engaged in learning and in their work.
3Curation
We have to make choices. Curating your curiosity is how you synthesize and focus your thinking, your ideas and the information you gather.
4Creativity
Exploring new worlds may require thinking differently, connecting something in a new way, making a leap of faith. Sometimes it is the spark that starts the next cycle.
5Construction
Curiosity is not just wondering, it is putting wonder into action — building something to learn about it, whether that is a business, a document or a piece of music.
6Criticality
Asking questions is deeply connected to being curious. The type of question matters if you want to know whether there is a better way — and so does knowing your own biases.
7Confidence
Confidence grows with curiosity, and the two feed each other. Approach something new openly — trying, failing, improving — and confidence follows.
Put it to work
Measure the 7Cs across your organization, or build them into a program.
The details
Editions and formats
- Authors Paul Ashcroft, Simon Brown, Garrick Jones
- Published 2020 · LID Publishing
- Formats Hardback, ebook and audiobook
- ISBN 978-1-64871-351-4
- Also in A learning program, a diagnostic, a game and a card deck
The Curious Imperative
Why questions matter more than answers in the age of AI
Six years on, the sequel. For most of history knowing things was the hard part — now an answer arrives in four seconds, and the scarce thing has quietly become the question nobody thought to ask.
Bring the book to your team
A keynote from the authors, a workshop on the 7Cs, or a full program built around the book — tell us what you are trying to shift.